• About
  • Advertise
  • Privacy Policy
  • Contact
15, Apr, 2022
  • Home
  • Culture
    • Movies
    • Gaming
    • Music
    • TV
    • Reading
  • Tech
    • Apps
  • Gear & Gadgets
    • Accessories
    • Mobile
      • Android
      • iPhone
    • Virtual Reality
  • Reviews
  • Travel
  • Worldwide
    • Politica
    • News
    • Business
  • Sports
    • Football
    • Cricket
    • Tennis
    • World Sports
No Result
View All Result
  • Home
  • Culture
    • Movies
    • Gaming
    • Music
    • TV
    • Reading
  • Tech
    • Apps
  • Gear & Gadgets
    • Accessories
    • Mobile
      • Android
      • iPhone
    • Virtual Reality
  • Reviews
  • Travel
  • Worldwide
    • Politica
    • News
    • Business
  • Sports
    • Football
    • Cricket
    • Tennis
    • World Sports
No Result
View All Result

Popular Lip-syncing app Musical.ly has been acquired for $1 Billion

Could teens be the deciding factor behind this generation's Unicorns?

by KOB
December 8, 2019
in Apps, Business, Music, Tech
3 min read
0
0
SHARES
217
VIEWS
Share on TwitterShare on FacebookPin to Pinterest

TL;DR

Chinese firm Bytedance just acquired Musical.ly. Just 3 years from Start to $1Billion and 60 million users along the way, Musical.ly has done for itself pretty damn nicely.

In 2014, the MCU was just 10 movies old and the app Musical.ly did not exist. Now the musical app, which lets users (mostly teens) make videos of themselves lip-syncing to various kinds of audio, is set to be acquired for $1 Billion.


The super-popular lip-syncing app Musical.ly has been acquired by Bytedance – the Chinese firm behind China’s major news aggregation service Jinri Toutiao. Further details of the deal haven’t been disclosed yet but various sources told Wall Street Journal that sale of the app was valued somewhere between $800 million and $1 billion.

Since its launch in early 2014, Musical.ly has expanded beyond just the initial social lip-syncing video content. This past year, it launched a separate spin-off live-streaming app called Livel.ly and in early 2017, it started offering original mini-shows. Then in June, a how-to show called Fashion to DIY For, a short version of Nick Cannon’s Wild ‘N Out show, Hearst’s Seventeen and the City, and a series called Greatest Party Story Ever all debuted on the new app with new content coming soon from NBCUniversal.

Musical.ly is quite interesting for a couple of reasons:

  • It’s a textbook case of the amazing growth track fueled by a worldwide population of mobile phone owners.
  • It quite possibly is the most successful video content app not owned by internet giants like Facebook or Google.
  • The first Chinese-backed social media app to find solid success in the United States.
  • It effectively became a messaging and social app for a user base that was too young to be using social and messaging apps.

Here’s the catch: The fact that Muscial.ly is being sold just a year after a funding round that valued the company at $500 million, is a sign that the owners believe its growth trajectory & curve is flattening out.

The company boasts of 60 million users, most of which it reportedly acquired in the first two years of its run, and it hasn’t been able to expand beyond the tweens and teens that flocked to the app initially.

Bytedance, which is valued at $20 billion, will keep Musical.ly an independent business.

The Academic uses Facebook Live delay to produce an incredible loop song

Trending
Via: The Wall Street Journal
Tags: AndroidAppsiPhoneTech
TweetSharePin
Buy us a Coffee Urban Papyrus
KOB

KOB

KOB is editor numero uno at Urban Papyrus. Music, every kind of TV, Movies, fancy tech and everyday news are some of the things he loves (along with referring to himself in the third person).

Related Posts

Netflix’s new view counting method makes little sense [Infographic]

2 years ago
462

JBL’s new solar-powered headphones promise virtually “unlimited” battery life

2 years ago
869

Around 500 Million VPN Apps were downloaded this past year!

2 years ago
642

New Google Maps feature is set to turn Local Guides into Influencers

2 years ago
1.1k
Next Post

Facebook re-launches Events app as Local – with a few extra things

Leave Comment

Urban Papyrus on Social Media

In Case You Missed It

  • Netflix’s new view counting method makes little sense [Infographic]

    5 shares
    Share 0 Tweet 0
  • New Lord of the Rings book, ‘The Fall of Gondolin’ is coming out this year

    0 shares
    Share 0 Tweet 0
  • New Google Maps feature is set to turn Local Guides into Influencers

    12 shares
    Share 12 Tweet 0
  • Amazon sets its sight on growing its grocery business in India over the next 5 years

    1 shares
    Share 1 Tweet 0

To Support Us, Please click below

Buy Us a Coffee Urban Papyrus
Instagram Facebook Twitter Pinterest Reddit

Urban Papyrus is a new age platform bringing you news, reviews, and opinions on the latest in technology, entertainment, culture, and much more.

Buy Us a Coffee Urban Papyrus

Best of the Month

New Google Maps feature is set to turn Local Guides into Influencers

New Lord of the Rings book, ‘The Fall of Gondolin’ is coming out this year

Netflix’s new view counting method makes little sense [Infographic]

Roasted Cauliflower Tacos and Adobo Romesco Chipotle!

JOIN THE DAILY PAPYRUS

We never spam. We hate it as much as you do. 

Copyright © 2019 Urban Papyrus.

No Result
View All Result
  • Home
  • Culture
    • Movies
    • Gaming
    • Music
    • Reading
    • TV
  • Gear & Gadgets
    • Accessories
    • Mobile
      • Android
      • iPhone
    • Virtual Reality
  • Worldwide
    • Business
    • News
    • Politica
  • Tech
    • Apps
  • Reviews
  • Sports
  • Travel

Copyright © 2019 Urban Papyrus.